The Good Dept is a Seattle marketing and communications partner for nonprofits and social businesses.
We help clarify what you do, say it like humans, and show up consistently across brand, campaigns, content, and outreach.
Equal parts strategy and execution, we build the messaging, creative, and systems that make it easier to mobilize people, strengthen trust, and keep momentum going.
Marketing & Communications for
Nonprofits and Social Businesses
Brand & Digital
For: Orgs that need clarity + a smarter digital plan
Outcome: Sharper message, stronger presence, clear priorities.
Monthly deliverables:
You’ll get a living strategy doc + monthly priorities + a simple measurement snapshot.
Outcome: Sharper message, stronger presence, clear priorities.
Monthly deliverables:
- 1 strategy working session (60–90 min)
- Messaging + positioning refinements (as programs evolve)
- Digital strategy: website, email + social architecture, conversion improvements
- Content direction: pillars, themes, editorial calendar guidance
- Copy support (homepage refresh, program pages, donor-facing copy)
You’ll get a living strategy doc + monthly priorities + a simple measurement snapshot.
Content Management
For: Orgs that need to show up consistently without burnout
Outcome: Consistent content planned, created, and shipped on a sustainable cadence.
Monthly deliverables:
Outcome: Consistent content planned, created, and shipped on a sustainable cadence.
Monthly deliverables:
- Content planning + calendar
- Copywriting (social + email/newsletter + web updates)
- Content production management (light design/templates, asset coordination)
- Scheduling/publishing + community management guidelines
- Monthly content performance recap + optimizations
You’ll get a consistent content engine that's professional and cohesive
Fractional
Marcomms Director
For: Small teams that need leadership without a full-time hire.
Outcome: Marcomms director who sets direction and keeps everything moving.
Monthly deliverables:
You’ll get strategy + accountability + execution support
Outcome: Marcomms director who sets direction and keeps everything moving.
Monthly deliverables:
- Leadership + planning: priorities, timelines, and what not to do
- Team coordination : briefs, feedback, approvals
- Brand governance: consistency across voice, visuals, and messaging
- Channel oversight: web, email, social, community comms
- Monthly reporting + optimization plan (light but actionable)
You’ll get strategy + accountability + execution support
Clients
Friends of Little Sài Gòn
VKTORI
Build Lake City Together
California State University Channel Islands
Reiss Motivation Profile
